Open to legal residents of the 50 United States and the District of Columbia, who are at least 18 years of age or older.
There is a limit of one (1) unique pet Photo Submission per person during the Photo Submission Phase; an entrant may only enter a photo of a pet one (1) time during the Photo Submission Phase. If more than one (1) Photo Submission of a pet is received from the same person, only the first Photo Submission received may be considered valid. An entrant may return on a subsequent day during the Photo Submission Phase to upload a Photo Submission of a different pet.
Entrant must then follow the on-screen prompts to upload a photograph of his/her pet wearing bunny ears and describe why his/her pet should be on TV (280 characters or less)
During the Judging Phase, eligible Photo Submissions will be judged by a panel of qualified judges (“Judges”) to determine twenty (20) semi-finalists (each a “Semi-Finalist”). The Judges will score the Photo Submissions according to the following weighted criteria: (i) Relevance to Contest theme (showing off your Cadbury pet in bunny ears): 30%; (ii) Creativity: 30%; and (iii) Brand appeal: 40% (“Judging Criteria”). The 20 Photo Submissions that receive the highest scores will be the potential Semi-Finalists.
Prize (1): There will be one prize awarded to the winner of this Contest. The winner will receive the following prize: the opportunity to have his/her pet featured in a television commercial and a check in the amount of $5,000 if his/her pet is featured in a television commercial (“Prize”). Only one Prize will be available in the Contest. The ARV of the Prize is $5,000.
Official Rules: https://bunnytryouts.cadburyusa.com/en-us/Rules